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Interviewing Community Manager
As a Community Manager, the candidate will be responsible for building and maintaining a strong online presence for the brand, engaging with audiences across various social media platforms, developing content strategies, and fostering a sense of community within targeted demographics.

Essential Skills for a Community Manager

  • Strong communication and interpersonal skills
  • Experience managing social media accounts on different platforms
  • Content development and strategy
  • An analytical, data-driven approach
  • Understanding of social media trends and best practices
  • Creative problem solving and decision making
  • Time management and organizational capabilities

Detailed Interview Plan for a Social Media Community Manager

Round 1: Screening Round – Assessing Background and Experience (20 minutes)

  • Objective: Evaluate the candidate’s background, work experience and overall communication style
  • Example Questions:
    • Can you tell us about your previous experience as a Community Manager and how it prepared you to be successful in this role?
    • Which social media platforms have you managed, and what tactics did you use to grow your following and engagement?
    • Have you ever worked with a social media crisis? How did you handle it?
  • Expectations: Clear communication, relevant experience, and an understanding of community management responsibilities

Round 2: Technical and Analytical Assessment – Social Media Management & Content Strategy (45 minutes)

  • Objective: Assess the candidate’s technical proficiency in managing social media platforms, content planning, and analytics tools usage
  • Example Tasks:
    • Ask the candidate to review a company’s social media page and suggest improvements in content, engagement, and overall strategy
    • Request the candidate to develop a content calendar for a week, considering the specific audience and platform preferences
    • Test the candidate’s proficiency in using social media analytics tools and drawing insights from the data
  • Expectations: Demonstrated knowledge of social media platforms, content planning, and analytics for data-driven decision-making

Round 3: Cultural Fit and Decision Making – Problem Solving & Adaptability (30 minutes)

  • Objective: Evaluate the candidate’s fit within the company culture and ability to solve problems and adapt to new situations
  • Example Questions:
    • Describe a situation where you received feedback on your community management style. How did you respond and what changes, if any, did you make?
    • Share an experience where you were faced with a tight deadline and limited resources. How did you manage to meet the goals and deliver a successful result?
    • How do you stay up to date with the latest trends in social media and community management?
  • Expectations: Candidates should demonstrate cultural fit, problem-solving skills, and adaptability to embrace new challenges

Important Notes for Interviewer

  • Understand the specific goals and priorities of the company’s social media presence and community engagement before interviewing candidates
  • Keep in mind that a candidate’s experience in different industries or platforms may still be valuable and adaptable to the current role
  • Assess the candidate’s fit within the team and work environment to ensure long-term success


Remember, the candidates selected as Community Managers play a crucial role as the voice, face, and advocate of your brand on social media. This comprehensive interview guide will help Hiring Managers and interviewers identify the most suitable candidate to represent your company and manage your online presence effectively. Good luck, and happy hiring!
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