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Interviewing Social Media Strategist
A Social Media Strategist is responsible for developing effective social media strategies, enhancing brand presence and engagement across various platforms, creating impactful content, and analyzing data to drive the strategy’s success and ROI.

Skills Required for the Social Media Strategist Role

  • Excellent grasp of popular social media platforms and trends
  • Strong content creation and copywriting skills
  • Proficiency in data analysis and social media analytics
  • Understanding of content scheduling and social media management tools
  • Ability to collaborate with cross-functional teams for integrated campaigns

Interview Plan for the Social Media Strategist Role

Round 1: Screening Interview – 30 minutes

The objective of this round is to evaluate the candidate’s passion, communication skills, and understanding of social media platforms.
  • Discuss the candidate’s experience with different social media platforms and their favorite campaigns.
  • Ask the candidate to explain the process of creating a social media strategy for a specific brand or industry.
  • Expectations: The candidate should be capable of discussing platforms, trends, and how to create a comprehensive strategy.

Round 2: Technical Interview – 60 minutes

The objective of this round is to evaluate the candidate’s content creation, data analysis, and social media management skills.
  • Provide a sample content brief and ask the candidate to create a social media post that aligns with the brief.
  • Discuss the candidate’s experience using social media analytics tools and platforms like Google Analytics, Sprout Social, or Hootsuite.
  • Ask the candidate about their experience with content scheduling tools and how they used them in previous roles.
  • Expectations: The candidate should be able to create quality content, analyze data, and manage a social media calendar effectively.

Round 3: Problem-solving Interview – 45 minutes

The objective of this round is to assess the candidate’s ability to solve common problems faced by social media strategists.
  • Pose a hypothetical situation where engagement has been declining on a particular platform. Ask the candidate how they would diagnose and remedy the problem.
  • Ask the candidate to describe a real-life example of a crisis they managed on social media, and how they resolved it.
  • Expectations: The candidate should be able to effectively strategize, problem-solve, and handle challenging situations in a timely manner.

Important Notes for Interviewer

  • Consider the company’s specific industry and any relevant social media platforms that play a crucial role in its online presence.
  • Keep in mind that social media trends and algorithms are constantly changing, so adaptability is key.


Once you have thoroughly assessed a candidate’s ability to create content, analyze data, manage social media campaigns, and problem-solve, you will be well-equipped to select the best Social Media Strategist to help your business thrive online.
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