Interviewing guides

Interviewing Technical Sales Representative
A Technical Sales Representative is a specialized professional who sells technology products and services. They combine technical knowledge and sales skills to educate potential customers, generate leads, and close deals. Technical Sales Representatives play a vital role in a company’s sales, marketing, and support team in the tech industry.

Essential Skills for a Technical Sales Representative

  • Strong technical knowledge of the company’s products and services
  • Excellent communication and presentation skills
  • Ability to build and maintain strong relationships with clients
  • Problem-solving and negotiation skills
  • Sales and customer service mindset
  • Adaptability and ability to learn quickly
  • Time management and organizational skills

Technical Sales Representative Interview Process

Round 1: Technical Screening (30 minutes) Objective: Assess basic technical understanding and sales aptitude
  • Focus on the candidate’s specific knowledge of tech products/services
  • Ask about their experience dealing with various technology tools
  • Evaluate soft skills like communication, sales, and teamwork
  • Sample Questions:
    • How do you stay up-to-date with the latest technology trends in your industry?
    • Explain a difficult technical concept you’ve learned recently to a non-technical person.
    • Describe a time when you went the extra mile to close a sale or win a customer’s trust.
  • Expectations: Basic understanding of the field, strong sales aptitude, and clear communication abilities
Round 2: Sales Presentation Simulation (60 minutes) Objective: Evaluate the candidate’s ability to present, persuade, and overcome objections
  • Give the candidate a hypothetical product/service to sell
  • Allow time for a brief research and preparation
  • Conduct a presentation followed by Q&A from the interviewers
  • Evaluate communication, persuasion, technical knowledge, and objection handling
  • Expectations: A prepared and engaging presentation, effective persuasion skills, and solid product/service knowledge
Round 3: Role-Playing Sales Scenario (45 minutes) Objective: Assess the candidate’s approach to addressing real-world sales situations
  • Create a mock situation that includes a client objection or problem
  • Ask the candidate to navigate this situation and close the deal
  • Evaluate their problem-solving, negotiation, and customer service skills
  • Sample scenarios:
    • The client is hesitant due to budget constraints.
    • A client needs a solution that combines two of your products.
    • A competitor’s solution is less expensive but less feature-rich.
  • Expectations: A creative and client-centric approach, effective problem-solving, and persuasive negotiation

Important Notes for the Interviewer

  • Focus on the candidate’s ability to adapt to rapidly changing technology
  • Evaluate their cross-functional communication, since they will work with various teams
  • Ask about their experience working with competitors’ products or services
  • Assess their ability to handle rejection and pressure in a sales environment


In addition to evaluating a candidate’s technical knowledge and sales skills, it’s vital to assess their adaptability, resilience, and ability to communicate with various stakeholders. The interview plan above offers a structured approach to assess each candidate thoroughly, ensuring that you make the best hire for your Technical Sales Representative role at your tech company.
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