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12 Best Recruitment Strategies for Finding Excellent Candidates

  • By barraiser
  • May 26, 2022
  • 5 mins read
Best Recruitment Strategies
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    Technological advances have resulted in significant changes in how businesses recruit new employees. The accessibility of toolkits such as interview scheduling and video interviewing tools has changed the recruiting process. To reach out to qualified and talented candidates, companies must first use effective recruitment methods. Unless it has a good recruitment strategy, a company may be left sifting through a large number of resumes from applicants who do not fit the available position or the organization’s culture.

    Top 12 Recruitment Methods for Hiring

    These methods of recruitment will always assist you in finding a suitable candidate.

    1. Direct advertising

    Adding job postings on your company’s website, job boards, social media, and industry publications is an excellent way to attract a large number of applicants. It also promotes your employer’s brand and improves your company’s reputation. Yes, external advertising can be very complex and expensive. Moreover, if you do not target the layout of your ads properly, you may attract unsuitable applicants or receive too few applications. You can learn more about how to Increase Recruitment Efficiency And Hire More Qualified Candidates.

    2. Talent pool database

    Always search your talent pool databases for applicants and candidates who were not hired but were good enough to keep. Choosing between at least two or three candidates is common in most hiring decisions. When a new vacancy arises, search your talent pool for candidates with similar skills and experience. This will help you save a significant amount of time.

    3. Video interviewing

    Video Interview


    The use of video interview software can improve the candidate experience and remove geographical restrictions in recruiting. In light of the quality of video conferencing and interviewing tools available today, the old practice of bringing all candidates into the office is no longer appropriate. In addition to reducing recruitment hours, this tool provides detailed feedback on the recruitment process.

    Recruiters can use video technology in pre-employment assessments. It gathers data on verbal responses, eye movements, and nonverbal communication and uses it to predict a candidate’s likelihood of success in their potential career. Some companies have also started using hiring platforms to track the applicant’s journey.

    4. Employee referrals

    Employee referrals are a common recruiting technique in many businesses, and they are an effective way to leverage your colleagues’ industry contacts. Employees are encouraged to provide referrals that help the company find qualified candidates by recommending them and attesting to their qualifications.

    This can significantly speed up the evaluation for open positions and allow you to tap into a shortlist of candidates you might not have had access to otherwise. A referral program should provide incentives and acknowledgment for successful hires. The HR department will explain to the current employees how it works and how they can benefit.

    5. Recruitment agencies

    A recruitment agency can help you with your hiring process. Recruitment agencies are equipped to handle every aspect of the hiring process for you. It may be expensive, but it frees up your time to focus on other tasks. Recruitment agencies are an excellent option for difficult-to-fill positions and for businesses that lack the internal HR resources to focus on hiring.

    6. Recruitment events

    Socializing at recruitment events can help companies that are looking to expand attract qualified candidates. Engaging in job fairs, holding recruitment drives on university campuses, or hosting open days are all major events. Before deciding to attend and participate in a recruitment event, the company should know what attributes and skillsets they are looking for in candidates. As a result, businesses can communicate with candidates and demonstrate their interest in developing talent.

    7. Employment Exchanges

    Employment exchanges are not available in all countries, but they are required in those that do. An employment exchange is a government-run program that keeps track of job seekers who are out of work. Candidates can contact employers with their resumes and contact information through the exchange. An employment exchange is a cost-effective option for recruiters.

    8. Social Media

    Almost 80% of people looking for work use social media as part of their job search. Companies should incorporate social media into their recruiting efforts. Companies should use social media for hiring because so many applicants search for jobs on these channels.

    Aside from LinkedIn, Instagram, Twitter, and Facebook, numerous other social media platforms can be used for recruitment purposes. Posting job openings on various recruiting platforms can be an effective way to reach out to qualified candidates. Companies should ensure that their recruitment efforts are matched with the right target audiences.

    9. Programmatic advertising

    Programmatic advertising is a unique approach to recruiting. It is unquestionably something you should use for your online recruiting. However, recruiting on niche sites where your target candidates hang out can be quite innovative.

    The main takeaway here is to get to know your candidates. Because once you’ve done that, you can use programmatic advertising to ensure they see your job posting.

    10. Employer review sites

    Every company’s recruitment strategy should include review sites. Many job seekers in the twenty-first century spend a significant amount of time online researching potential employers. As a recruiter, you may want to visit these employer review sites to learn about your company’s issues and problems. If you find a weak point, now is the time to fix it. Read more about effective recruitment strategies.

    11. Rehiring past employees

    These people, known as “boomerang employees,” previously worked for the company but left on good terms. Rehiring previous employees is a good recruitment strategy because you know their skills. Boomerang employees eliminate the risk of a bad hire and shorten the hiring process. Also, these candidates are already acquainted with your company and already have the skills the position requires. Check out some Talent Acquisition Strategies to Consider in 2023.

    12. Word of mouth

    Because applicants apply to huge companies daily, word-of-mouth recruitment is more appropriate for them. These employers have well-established businesses and are regarded as desirable employers. These companies only need to advertise that they are hiring, and they will have a large number of applicants. Under certain conditions, less-established businesses may benefit from a word-of-mouth recruitment strategy. If a company is located in a town or city where it is the largest employer, word-of-mouth recruitment can be effective.

    In the modern recruitment process, there have never been more challenges or opportunities. If you want to find the best candidates, you must be creative and try new, innovative recruitment methods regularly. This demonstrates to potential employees that you are an exciting company to work for, that you embrace technology, and that you place a high value on the candidate experience. Get inspired by using these twelve recruitment methods.

    People Also Ask

    What are the 3 principles of recruitment?

    The three principles of recruitment are to attract the right candidates, select the best fit, and retain top talent.

    What is Boolean search in recruitment?

    Boolean search in recruitment is a technique that uses logical operators like “AND,” “OR,” and “NOT” to refine candidate searches. It helps recruiters find more targeted and relevant candidates by specifying criteria.

    What is the recruitment method?

    The recruitment method refers to the process an organization uses to attract, evaluate, and select candidates. This includes strategies like job postings, social media recruitment, and employee referrals.

    What are the methods of recruitment?

    Recruitment methods include job postings, online job boards, social media recruitment, employee referrals, campus recruiting, headhunting, and using recruitment agencies.

    What are the three types of recruitment?

    The three types of recruitment are direct, indirect, and third-party recruitment methods.

    What are the 7 steps of the recruitment process?

    The seven steps of the recruitment process are identifying vacancies, creating a job description, searching for talent, screening candidates, interviewing, selecting the successful candidate, and onboarding.

    What are the 4 processes of recruitment?

    The four processes of recruitment are search and screening, interviewing and evaluation, hiring and onboarding, and candidate engagement.

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