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How to Measure Interview Quality?

  • By Ankush Jhawar
  • April 29, 2025
  • 5 mins read
How to Measure Interview Quality
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    Interviews are one of the most essential parts of the recruitment process. However, the hiring industry has undergone a massive change in recent years. This is why recruiters must constantly upskill themselves to keep up with the industry’s demands and always attract top talent.

    However, even if recruiters do manage to create a brilliant interview strategy, there might still be concerns over its effectiveness. No matter how good an interview process is, there are loopholes that still need to be continuously identified and improved upon.

    Improving interview quality is no doubt an arduous task. However, organizations with weak or poor interview quality make for bad hires. According to the Society for Human Resource Management (SHRM), a bad hire can cost a company up to 200 percent of an employee’s history.

    Without proper metrics, data, and evidence to make a hiring decision, companies tend to rely on credentials, which can lead to all sorts of biases. In contrast, interview quality measurement results in quality hiring decisions.

    LinkedIn’s Future of Recruiting Report describes the quality of your hiring process as the “holy grail” for evaluating candidate performance. The same report states that 88% of companies believe using metrics to measure interview quality would be beneficial.

    In this article, we will provide you with five practical ways to measure interview quality. By combining these strategies, you can improve your process.

    Also Read: 5 Most Common Interview Questions And How To Answer Them

    Utilise Candidate Reviews

    Several companies use performance reviews as a measure of quality. Ask the interviewee for feedback on the interview process. This includes the questions asked and the behavior/mannerisms of the interviewer. These reviews can be used to understand the mistakes made or the problem areas to work on to improve the forthcoming interview quality.

    Use Objective Data and Evaluate Hiring Outcome

    Using objective data, for example, standardized assessments or work samples to add to the interview, is beneficial. This would provide a complete picture of the candidate’s abilities and how well they fit into the job role.

    Evaluating the interview’s success is necessary to predict the candidate’s performance for the prescribed role. Interview quality measurement can be further improved by using this method correctly.

    For example, Suppose the candidate performs exceptionally well in the interview but not on the job. In that case, the interview questions may not have indicated the candidate’s fit for the role.

    Also Read: Navigating HR Challenges: Recruitment Strategies For Public Sector

    Make a Quality Hire Assessment

    This involves gathering specific evidence of comparable past performance using performance-based interviewing. This information mentioned above can be then used to calculate the total score to measure the quality of the candidate hired based on the interview quality. Moreover, measuring post-hire quality uses the same factors as pre and post-interview hiring variances to provide better feedback for process improvement. More often than not, the problems have to do with the lack of clarity regarding the job requirements or the usage of superficial interviewing techniques.

    Examples:

    1. Hiring manager’s satisfaction surveys
    2. Employee engagement surveys for fresh hires
    3. Asking managers to rate the new hire’s performance and work

    Interview Metrics

    Using online metric analytic platforms to measure data is an excellent way to improve interview quality and interview quality measurement. Record your interviews to gather data such as 

    • Speaking time 
    • Number of questions asked, 
    • Follow-up question data 

    This will lead to the identification of inconsistent interviews or lack of precision in the questions asked, leading to bad/biased choices in recruitment. All of the above adds to the Interview Quality Score, which can be displayed company-wide.

    Interviews are the most necessary goal-defining step in the process of hiring. Companies must conduct high-quality interviews to build a good team; interview quality measurement is the first step.

    Barraiser is committed to improving the quality of your interviews and, therefore, your hiring. Take inspiration from the above steps to help better the quality of your interviews.

    Also Read: Explained: What Are Game Based Assessments?

    Conclusion

    Assessing the interview quality is essential to ensure successful hiring. This can be done by examining structured questions, uniform scoring methods, and proper interviewer preparation. In this way, companies can make better hiring decisions. To measure the quality of an interview, it is essential to use structured questions that are relevant to the job and asked equally to all applicants. This ensures a fair and objective evaluation. Companies might benefit from behavioral and situational inquiries that measure necessary skills and talents. Standardized assessment systems are essential for evaluating the quality of job interviews. These systems provide a structured way to score applicants’ responses and compare them objectively. Organizations can reduce hiring bias or subjectivity in the evaluation process by assigning numerical scores or using a competency-based approach.

    Also Read: Important Recruitment Metrics You Must Track In 2023

    FAQs

    How do organizations measure interview quality?

    Organizations measure interview quality by collecting candidate feedback, analyzing objective data like assessment scores, evaluating the effectiveness of hires, and tracking interview metrics such as the number of questions asked and response times. This helps them assess and improve their interview processes.

    Why use structured questions in interviews?

    Structured questions help ensure that all candidates are evaluated based on the same criteria, making the process fairer and less biased. This consistency leads to more accurate and reliable hiring decisions.

    Why measure interview quality?

    Measuring interview quality helps organizations identify and address issues in their hiring process, such as biases and inefficiencies, leading to better and fairer hiring outcomes.

    How do candidate reviews help?

    Candidate reviews provide valuable insights into the interview process from the interviewee’s perspective. This feedback helps organizations understand what works well and what needs improvement, enhancing the overall interview experience.

    How does objective data aid in measurement?

    Objective data, like test results and work samples, offers a clear and unbiased view of a candidate’s skills and suitability for the role. This data helps make more informed and accurate hiring decisions.

    Why are interview metrics important?

    Interview metrics, such as how long candidates speak and how many questions are asked, help identify any problems in the interview process. They provide insights into how effectively the interview is conducted and highlight areas for improvement.

    With the recent revolution of Artificial Intelligence, companies now have another tool up their sleeve to improve interview quality  which is called Interview as a Service(IaaS). These tools harness the power of Artificial Intelligence and offer end-to-end hiring solutions to recruiters. One such tool is BarRaiser.

    Our state-of-the-art tool gives companies the perfect interview tool that makes quality hiring easy. With BarRiaser users get our AI Interview Copilot that helps the recruiters in conducting a smooth, flawless interview.

    Our product analyzes the interview and gives helpful suggestions to the interviewers on what questions to ask and to maintain the speed of the interview. In addition, it also analyzes the recruiter to ensure the interview process is not discriminatory in any way. Our tool can raise an alert if the hiring manager is asking for information which may be pertinent to the interview or the job description. This ensures perfect checks and balances in the system.

    We also provide interviewer training to ensure organizations  have the perfect team for the job. Furthermore, we also provide interview as a service in which we will conduct the entire interview process on the behalf of an organization.

    Using BarRaiser we guarantee you quality hiring that will also bolster diversity and inclusion. BarRaiser is the best AI interview platform that features structured interviews, AI-generated interview notes,  and tools to ensure quality hiring while eliminating biases from the recruitment process. With BarRaiser’s support, you’ll be well-equipped to build a strong team of sales associates who will drive sales and deliver exceptional customer service.

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