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Conversational intelligence software: How it can transform a company

  • By saumy tripathi
  • November 3, 2024
  • 5 mins read
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    With the rise of the online market, there has been a massive revolution in the online world, as new tools have allowed companies to increase efficiency massively in certain areas of the company. However, this also means that now there is a huge competition among these companies to improve their brand image in the minds of the customers.

    In fact, the rise of the online market has somewhat created a level playing field where even small companies with good products are competing and, in many cases, outshining their bigger rivals. So, companies need to be at their best and that too consistently to survive in this cutthroat market. This is where conversational intelligence software can be of great use to companies looking to gain that extra ounce of advantage.

    Conversational intelligence software has opened new doors in machine learning and artificial intelligence, allowing companies to gain deep insights into their data. So, what is conversational intelligence software and how does it work?

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    What is Conversational intelligence software?

    Imagine you are a manager at a company and have to give a presentation in front of seniors on how to maximize sales. The traditional way to do this is to study your market, analyze trends, and review your competitors before forming your conclusions. However, there is a problem with this method: the quantity of data being studied while making such a presentation is likely to be limited. The reason for this is the large human involvement in the process.

    However, what if there was software that could analyze all the data, including calls with customers, to give better insights into the issues affecting the company’s sales? This is where conversational intelligence software comes into play. Such tools transcribe calls with customers and apply advanced machine learning to look for specific keywords.

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    For example, a manager looking to increase sales can enter specific keywords such as ‘problem, ‘ which will immediately highlight the word ‘problem’ in the entire transcript, allowing them to see what problems the customer is facing. Analyzing multiple calls thus will help them identify problems that may be affecting a large number of customers.

    Earlier, due to the lack of transcripts, one had to manually go through every call recording to look for such issues, which was time-consuming and also very ineffective. However, these transcripts now massively increase the possibilities. 

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    Benefits of conversational intelligence software

    Now that we have understood conversational intelligence software, we need to talk about its benefits. 

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    Improves the quality of customer service 

    The primary reason a company deploys such software is simple: to increase sales, boost revenue, and maximize profits. A great way to do this is to make a great product. However, no product is perfect, and timely tweaks and updates are needed to improve it. The best way to do this is to have seamless customer service where every complaint is taken into account. 

    Using conversational intelligence software can provide companies with vast chunks of data and critical insights into the data. This software can also be used as chatbots and in emails, which means that customers can access this service 24/7 immediately, improving the company’s image in the customers’ minds.

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    Helps in lead conversion 

    Before conversational intelligence software, the sales team had to rely on traditional methods. This meant relying on insufficient data, which meant the strategy formed where, most of the time, the sales team was unable to explain the reasons behind the lack of increase in the sales of the product. 

    Here conversational intelligence software can provide the organization with the reasons behind what might be the major reasons behind the lack of sales. By listening to the transcript of the calls the software can identify specific keywords that might be repeated thus making a list of reasons why the sales are not increasing or even declining. This allows companies to formulate a better plan that might increase the lead conversion.

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    Creates a strong sense of team building 

    As mentioned earlier in the article, without the availability of conversational intelligence software, companies had to involve a large workforce to get insights into their data. This meant that the chance of mistakes in the data was high. Furthermore, with so many stakeholders involved it also became challenging to reduce the chances of these errors being reduced.

    Having intelligence software speeds up the process but also ensures that problems can be identified at the earliest. It also provides real time updates which means any problems can be immediately dealt with. 

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    Increases efficiency 

    Every company wants to increase its revenues and while the best way to do so is by increasing sales there are other methods that work equally well. One of them is increasing efficiency which means fast tracked implementation of projects with each stakeholder completely aware of his role. 

    This is where conversational intelligence software can allow employees to analyze large chunks of data for precise and pertinent information. This means that the same number of employees can now work on larger projects within limited time allowing companies to allow for better resource allocation.

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    Improves training quality 

    Earlier, people being trained to increase sales had only few options to learn. These options ranged from listening to recorded calls or sitting in with an employee to listen to real time calls. These methods were not only inefficient but also gave the trainees limited information. 

    However, now with such software companies can massively increase the quality of training. The transcribed calls are like a goldmine for these trainees who can look for any various types of information. Companies can also show transcripts of calls to show whether they were effective or not. This will allow trainees to adopt these methods in their calls.

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    How to adopt conversational intelligence software

    While deploying conversational intelligence software can be a gamechanger for a company, there are certain issues that need to be addressed. So what are the questions that companies need to think about before deploying intelligence software?

    • Is the intelligence tool compatible with the company’s software tool?
    • How accurate is the software when it comes to recording and transcribing calls?
    • How easy is the software to master?
    • Can the AI offer solutions that can be quantified and acted upon?

    These questions are necessary as not every conversational intelligence software might be a great fit for a company. Thus, every company needs to do its own research to determine which might be the best tool for them.

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    The rise of Artificial Intelligence backed tools is not just limited to such software but has also penetrated other areas. One of these is AI interview intelligence platform and this is where BarRauser can be of great help for companies looking to take their hirings to the next level.

    Our tool is state-of-the-art software that acts as an interview assistant. Using our tool, interviewers can form an interview plan with things such as:

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    • The number of parts that the interview must be divided into and their individual durations 
    • Must have questions 
    • The number of experience required for the job posting 

    BarRaiser follows a structured interview format to ensure that every candidate is judged on the same metric. During the interview, our AI Interview Copilot will transcribe and record the interviews to ensure that every detail is captured.

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    BarRaiser also provides interviewer training for companies to ensure that their interviewers are well-trained to operate on our software. For companies that don’t have the manpower to do so we also provide interview as a service  where we will take over the entire recruitment process. We have a pool of over 1500 expert interviewers, rigorously trained on our tool.

    Using BarRaiser, we guarantee you quality hiring that will also bolster diversity and inclusion. BarRaiser is the best AI interview platform that features structured interviews and tools to ensure quality hiring while eliminating biases from the recruitment process. With BarRaiser’s support, you’ll be well-equipped to build a strong team of sales associates who will drive sales and deliver exceptional customer service.

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